About Us
ROBS Advisory Group LLC was built to address a critical gap in the market.
Most firms offering guidance on Rollovers as Business Startups (ROBS) operate as transactional providers. They focus on processing paperwork, coordinating setup, and moving clients through a system
- About Us
About ROBS Advisory Group Founder-Led ROBS Strategy Advisory
ROBS Advisory Group LLC was built to address a critical gap in the market.
Most firms offering guidance on Rollovers as Business Startups (ROBS) operate as transactional providers. They focus on processing paperwork, coordinating setup, and moving clients through a system.
But very few have actually lived inside a ROBS structure.
Most financial professionals advising on ROBS have never personally:
- Signed the corporate formation documents
- Deployed six-figure retirement capital into a business
- Managed payroll under a retirement plan structure
- Navigated the pressure, growth, and uncertainty of operating a company funded by their own retirement savings
There is a fundamental difference between structuring a transaction and operating within one.
That difference is where we operate.
- Why Choose Us
A Different Kind of Advisory
ROBS Advisory Group LLC was founded by Jamie Darnow, who serves as both Founder and Advisor, bringing firsthand experience in launching and operating businesses funded through ROBS structures.
This is not theoretical knowledge.
It is lived experience.
Jamie built this firm to provide founder-led strategic guidance to entrepreneurs evaluating or deploying ROBS as a funding strategy—bridging the gap between compliance theory and operational reality.
Our perspective is grounded in real-world execution—not sales scripts, not generic advice, and not transactional processing.
We exist to help you understand what this decision actually looks like once the paperwork is complete and the business begins.
Because that’s where the real risk—and the real opportunity—lives.
Who Jamie Works With
Jamie works with entrepreneurs who are:
- Considering using their 401(k) or IRA to start or acquire a business
- Evaluating alternatives to debt financing or outside investors
- Looking for experienced, independent ROBS advisory—not sales-driven guidance
Most clients have:
- $50,000+ in retirement funds
- A serious commitment to building or acquiring a business
- A desire to do things correctly from the start
What We Help You Understand
ROBS is often presented as a simple funding solution.
In reality, it is a long-term operational commitment with ongoing responsibilities.
We help founders prepare for that reality.
Through direct advisory from Jamie Darnow, we help you understand:
- What operating a ROBS-funded business actually feels like day-to-day
- The most common mistakes founders make early—and how to avoid them
- How payroll requirements impact your business and personal finances
- How to think about your compensation within a compliant structure
- How growth changes your compliance obligations over time
- How exit strategies affect your retirement capital and long-term outcomes
- When ROBS may not be the right decision at all
This is not theoretical guidance.
This is experience-based perspective designed to help you make better decisions.
Who We Work With
We work with serious entrepreneurs who are considering using their retirement funds to:
- Start a business
- Acquire an existing company
- Take control of their financial future
Our clients are not looking for shortcuts.
They are looking for clarity, structure, and informed decision-making.
Our Philosophy
ROBS is powerful—but it is not for everyone.
It requires discipline, awareness, and a clear understanding of both the upside and the risks.
At ROBS Advisory Group LLC, led by Founder & Advisor Jamie Darnow, we believe that before you commit retirement capital to a business, you should fully understand:
- The operational realities
- The compliance expectations
- The long-term implications
Make the Right Decision—Not Just the Easy One
We are not here to sell you on a structure.
We are here to help you determine whether it’s the right move for you.
Because when you’re investing your retirement into a business,
clarity is more valuable than convenience.
Book A Consultation
Considering ROBS Funding? Start With Clarity.
Before using retirement savings to start or buy a business, understand the process, risks, provider roles, and long-term responsibilities. ROBS Advisory Group provides advisory guidance so you can make a more informed decision before moving forward.
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